.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to running into billions in equity capital every year, have actually increased nearly $360 million so far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That slowdown is due to market concentration, elevated governing pressures, and economical uncertainties.ADWEEK talked with five VCs who continue to buy adtech providers, even with these problems, about what they are actually trying to find as well as what they prevent. Possibly unsurprisingly, these financiers are targeting chances in privacy-focused technologies and also industry-specific regions such as linked television.